Online blogging is an often, misunderstood tool for creating customer confidence and establishing a relationship with your clients. Relax and avoid the confusion of creating meaningful blogs by learning the tips and tricks of those who do it every day. Read on to gain the needed insights to make your own blogging efforts pay off for you.
Make it easy for readers to share your blog posts using their favorite social media outlets. These days, this can be done through standardized buttons that lets readers automatically syndicate all or part of your post’s content to their favorite social media services and comment on them in real time.
Be as accessible to your readers as possible. Make blogging habitual for both you as well as your readers. Connections help you to gain readers, repeat visitors and referrals to friends and family. Giving up on blogging will not only disappoint your readers, it will come back to haunt you later.
Commenting on other blogs can get your own blog noticed. If you are a user of Google Reader, have a different folder filled with other blogs you want to keep tabs on. Comment on these regularly, when there is something you want to divulge.
Try finding your size yourself. Figure out a post size that will fit with your skills and habits. Don’t copy other bloggers, try finding what works for you by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Try testing what works for your own writing style and needs.
Create an email update list for your blog. On your site, offer a place for people to sign up for these updates and send them out every time you post a new blog. Those who are truly interested in following your blog will like the idea of being notified when new content is posted.
Using images in your posts can be an effective feature for improving readership. Have you heard people say that pictures sometimes can get your point across better than words? This is especially true with blogging. Pictures often communicate message more easily then just words. Fill your blog with as many pertinent images as you can.
Consider occasionally inviting guests to post content on your site. Through guest posts, you and your guest can form an alliance that may come in handy in the future. Good relationships can frequently work in your favor. There may come a time when you need a favor, and that blogger that you let post on your site will be more than willing to help you out.
So you see that blogging is indeed a skill, but one that can be learned by anyone with a sincere desire to establish a solid relationship with those who visit their website. Just because your customers are not ones that you meet face-to-face, does not mean that the personal element should be disregarded. Enact the techniques learned here to be a better blogger and a valued supplier for your clients.